The CB Scan is a 15-minute assessment that evaluates how consciously an organisation operates. It measures companies against five core pillars of the Holistic Business Economic Model, providing clear insights into where transformation is needed and how to move forward.
What is the CB Scan and how does it work?
The CB Scan assesses your organisation across five fundamental pillars:
- Higher Purpose — defining why your organisation exists beyond profit
- Stakeholder Inclusion — creating value for all parties involved
- Conscious Leadership — developing aware leaders at every level
- Business Model Innovation — rethinking how value is created
- Culture & Organisation Development — building a foundation for lasting change
Rather than offering simple yes-or-no answers, the CB Scan reveals nuanced insights into your organisation’s current conscious business practices. It examines how well purpose-driven decision-making, stakeholder consideration, and sustainable practices are integrated into daily operations — identifying whether your foundation supports genuine transformation or only surface-level improvements.
Why does your organisation need this assessment?
Traditional business models increasingly fail to meet stakeholder expectations and regulatory requirements. Regulations such as the CSRD (Corporate Sustainability Reporting Directive) demand greater transparency and accountability. The gap between current operations and conscious business practices often remains invisible until external pressures force change.
The CB Scan creates awareness of your organisation’s current state, enabling leaders to make informed decisions about transformation priorities. It also reveals how prepared your organisation is to leverage innovations — including AI — without amplifying existing problems.
What happens after completing the CB Scan?
After completing the assessment, organisations enter the structured CB Journey pathway. This includes:
- CB Plan trajectories — access to targeted white papers and intensive design sprints
- Conscious Business Circles — monthly peer-to-peer learning sessions where leaders share experiences and connect Higher Purpose with regulatory requirements such as CSRD objectives
- Educational programmes — developed with partners such as the Impact Centre Erasmus and the Conscious Business Institute, including e-learning modules, executive training, workshops, and seminars
Throughout the journey, your assessment results guide which resources and learning opportunities will deliver the most value — ensuring efforts focus on areas with the greatest improvement potential.
Ready to discover where your organisation stands? Take the CB Scan and unlock your transformation potential today.
Related Articles
- Why is talent retention harder in purpose-lacking organizations?
- Why do employees leave companies that lack a clear purpose?
- Europe's Employee Engagement Crisis: Why Your Business Is Likely Paying the Price
- How to Build a Company Culture That Attracts Top Talent Without Even Trying
- What are the warning signs of stakeholder disconnect?